03.04. Kristian Tapaninaho - Cooking up a Global Brand

From building the world’s most loved portable pizza oven brand to rethinking how rye bread reaches people’s homes, Kristian Tapaninaho has learned one thing: change is never comfortable — but it’s where opportunity lives.

In this episode, Kristian shares the story behind Ooni’s global growth, how a name change from Uuni to Ooni unlocked international expansion, and what it really takes to scale a brand without losing its heart.

We talk about making hard decisions faster, building trust with suppliers, and the power of disruption — those messy, in-between moments when everything is moving and new possibilities appear.

Kristian also opens up about his new venture, Rairai, and why he believes the next big thing in bread starts with the freezer, not the bakery shelf.

A grounded and inspiring conversation about entrepreneurship, brand evolution, and how to stay steady when everything shifts.

New episode out on Friday, 14 November